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One of the standout aspects of Near East is its dedication to authenticity. The brand's founders, George and Hannah Kalajian, were inspired by their Armenian heritage and sought to bring the flavors of the Near East to the American palate. This passion is evident in their diverse product lineup, which includes a variety of rice pilafs, couscous, quinoa, and other grain-based dishes.
Near East is not only about taste but also about health and dietary inclusivity. Many of their products are vegan, making them a perfect fit for those who follow a plant-based diet. Vegan Essentials, a premier retailer of vegan products, proudly features Near East offerings, recognizing their value in providing delicious, convenient, and vegan-friendly meal options.
A unique feature of Near East products is their ease of preparation without compromising on flavor. Whether it's the aromatic blends of spices in their rice pilaf or the nutty goodness of their quinoa mixes, Near East makes it simple to enjoy a nutritious meal that feels homemade. Their dedication to quality and flavor ensures that each bite is as satisfying as it is nourishing.
In addition to their culinary excellence, Near East is committed to sustainable practices. They prioritize sourcing non-GMO ingredients and aim to reduce their environmental footprint through eco-friendly packaging and responsible sourcing.
